Which statement best captures evolutionary innovation?

• A. It seeks to disrupt current markets with high-risk leaps.
• B. It focuses only on faster processes with no new value.
• C. It requires looking beyond cost savings to bring value through new and improved offerings.
• D. It is identical to efficiency innovation.

Answer: (C)

Evolutionary innovation means making gradual, value-enhancing improvements that build on what already exists, rather than jumping to dramatic, high-risk changes. The statement that best captures this idea says we should look beyond just saving costs and focus on delivering value through new and improved offerings—adding features, better performance, or a better user experience. This reflects how incremental changes can expand a product or service in meaningful ways without wholesale disruption. The other options lean toward radical leaps or mere efficiency, which don’t emphasize creating new value.